These days, digital marketing takes up an increasingly large slice of the budget pie, with most organizations now spending more than half their advertising dollars on digital channels.
As the internet, social media and digital technology reach further into our lives, the marketing industry has had to evolve and keep pace with each new arrival, or risk being left behind. With more and more of us spending increasingly longer chunks of time browsing websites or tapping into apps, companies have had to find new ways to get noticed.
As a marketer, even if your job title doesn’t include the word “digital”, your role probably involves some measure of it. Whether it’s data-driven marketing, search engine optimization, search engine marketing, social media advertising, in-game marketing, or digital campaigns—digital marketing has become the new normal.
And one of the best ways to keep up is by keeping tabs on a few of the best marketing blogs. So we’ve collected 10 of our favorites for marketers at every career level.
If you’re looking to stay ahead of the curve and keep up with the latest digital marketing trends and developments, blogs offer an easy way to tune into the latest industry news. There are a whole range of popular blogs out there churning out generous content designed to keep you informed and coming back for more.
other great ways to stay in know include digital marketing podcasts, books, and online presentations. There’s also a great range of talks and seminars available on YouTube from the major digital marketing annual conferences. For more digital marketing tips and tools, make sure you read our guide to digital marketing best practices. We also have a great post on digital marketing for beginners if you’re just starting out. You can also check out groups on social media sites and discussion platforms like Reddit, Medium, and Facebook, which hold discussions with students and experts in the field.
If you’re interested in kickstarting your career as a Social Media Manager, Content Writer or Chief Marketing Officer, our Digital Marketing course is the best way to do it. It's designed to ultimately land you a job you’ll love post-graduation, and you’ll benefit from one-on-one mentorship throughout your journey.
